Business Administration/Media Management and Digital Media

Study Type

undergraduate

Admission semester

Summer and Winter Semester

Focus

Media Management, Consumer and Advertising Psychology, Marketing, New Media, Media and Corporate Communication

Annotation

Media Management and Advertising Psychology integrated into an in-depth Business Administration degree course

The optimum combination of Media Management and Advertising Psychology as part of Business Psychology, embedded in an in-depth Business Administration degree course. This creates the best conditions for a successful career start after graduation.

Our practice-oriented degree course offers you the opportunity to study the three highly dynamic areas of media and to understand markets and consumers by combining Media Management and Advertising Psychology in your course.

Specialisation in Advertising Psychology: Advertising Psychology is a sub-discipline of Business Psychology and explores how advertising and corporate communication affect consumers. The degree course provides you with psychological knowledge and methods in an academically in-depth and practical form.

Specialisation in Media Management: Media Management deals both with the use of media in corporate communication and with imparting the know-how necessary to work in various functions within media companies.

Admission modus

Local admission restriction

More information regarding admission requirements

Admission requirements

90% of study places are awarded via the university's internal selection procedure with the following selection criteria:
Initially, a weighted overall grade is calculated for the higher education entrance qualification. This is determined as follows:
Average grade in the university entrance exam (HZB) - 50 %
Individual grades of the qualification for admission to higher education in Mathematics - 30%
Individual grades of the qualification for admission to higher education in English - 20%
Then a weighted grade for the selection procedure, determined as follows:
Weighted overall grade for the qualification for admission to higher education - 70%
Result of the academic ability test - 30%
Participation in the academic ability test is voluntary; it can improve your chances of gaining a place to study but can never diminish them.

Tuition fees

More information regarding tuition fees